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One Simple Rule for more Persuasive Web Copywriting
The distinction between features and benefits is an important concept in marketing. People don’t care about what a product can do; they care about what it can do for them. Alarm clock Feature: Wake-up...
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Words that Sell
To create something, you need materials and tools. As a copywriter, your materials are words. These are carefully crafted together with the help of tools…thesaurus, grammar-checker. Words have to...
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Copywriting Wordlist to Sell Luxury Products
It is of course harder to sell a luxury item online than it is face-to-face at a bricks and mortar store…you cannot give that personal touch. Customers who are spending larger amounts of money expect...
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Copywriting Wordlist to Sell Health Products
Selling a health, fitness or diet product requires an in-depth understanding of your target market. Don’t attempt to write copy until you know who your potential customers are, how they feel and how...
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Copywriting Wordlist to Sell your Service
Selling a service on a website is very different to marketing a physical product. The main challenge is to make the intangible tangible. To do this you’ll need to be specific. Start by clearly...
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Copywriting Words to Sell Information Products
Selling information-based products is thought to be one of the most lucrative ways to generate an online income. What could be better than having your very own product to sell? A product that’s free...
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17 Ideas to Help you Tackle that Blank Page
Every copywriter has days where nothing seems to flow. I would say I get at least one each month…staring at a blank page, clicking the mouse button, biting my nails and eventually breathing a deep...
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Use my Website Copywriting Service Because I Said So!
Psychologist Robert Cialdini proved that certain words trigger neurological responses that make us comply. ‘Because’ is one of them – scientifically proven to give your website copywriting more clout....
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Government’s Guide to Web Content Writing
While browsing the web yesterday, I came across a U.S. Government usability resource which contains 11 useful pointers for web content writers. Each content rule is based on scientific research. The...
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Copywriting-Words to Sell Hand-made / Craft products
When selling hand-crafted products, many artists put all their energy into the photography and imagery, forgetting that it’s the words that sell. Personal connection Potential buyers will initially be...
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Why your Website Copywriter is Worth it
So, a website copywriter has quoted you £100 per page…and you’re thinking, I’m not paying that for something no-one is going to read anyway. News flash – people do read web copy, they just read it...
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